Prepared for Steve Bonser & Team Equity Smith July 2026
A VID Proposal
Tokenization Sales Enablement Sprint
Bilingual sales videos that help asset owners understand tokenization, trust the opportunity, and take the next step.
Prepared for Steve Bonser & Team
Equity Smith · Prepared by VID · July 2026
30-Day Sprint · English + Spanish · Built for Outbound Email
01 The Opportunity02 What These Videos Do03 Engagement04 Video Topics05 Scope06 Samples07 Timeline08 Investment09 Next Steps
vid.co
01
Based on our conversation
You have a market education problem — and the timing matters.
Steve, based on our conversation, the immediate opportunity is clear: asset owners, commercial real estate operators, and investors in Latin America may have real capital needs, but many still do not fully understand tokenization. Some confuse it with crypto. Others worry it may be too complex, risky, illiquid, or legally unclear.
Your videos need to solve that fast.
The goal is not simply to make explainer videos. The goal is to create short, credible, fact-based sales assets that help prospects quickly understand why tokenization can be a legitimate alternative to traditional bank financing.
✕
Before
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Prospects confuse tokenization with crypto
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The opportunity feels technical or risky
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Your team has to re-explain the same concept repeatedly
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Email outreach depends too heavily on written explanation
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Skepticism slows down qualified conversations
✓
After
✓
Prospects understand the core concept in under two minutes
✓
The offer feels credible, structured, and practical
✓
Videos work as virtual salespeople
✓
Outbound emails have a clear click-worthy asset
✓
Your team creates more qualified deal-flow conversations
The Real Goal
Not generic explainer videos. Short, credible, fact-based sales assets that help prospects quickly understand why tokenization can be a legitimate alternative to traditional bank financing.
02
Not generic explainer videos
These are sales enablement assets.
01
Educate quickly
Help prospects understand tokenization without needing a long email or first call.
02
Separate from crypto speculation
Make it clear this is about real-world assets, structure, securitization, and legitimate capital strategy.
03
Reduce perceived risk
Address concerns around liquidity, legal structure, compliance, and whether the process creates more headaches than value.
04
Create deal-flow conversations
Support outbound email campaigns with videos that drive replies, booked calls, and next-step interest.
05
Give the team reusable assets
Build repeatable sales tools your team can keep using across Colombia, Brazil, and future markets.
03
Recommended engagement
VID Sales Enablement Sprint
30-Day Sprint
Tokenization Sales Enablement Sprint
English + Spanish Video Assets
$9,000 flat
A focused 30-day project to create your first set of bilingual, outreach-ready sales videos for the tokenization offering. This Sprint is designed to help your team educate the market, reduce skepticism, and create more qualified conversations from outbound email.
Video editing, bilingual versions, revisions, and final exports.
Timeline begins after kickoff, receipt of required source materials, and initial deposit.
08
Fixed scope · Clear price
Flat Sprint Investment
$9,000
A focused project investment, not a monthly production commitment.
Deposit Due to Begin
$4,500
Due Upon Completion
$4,500
What's Included
Sales enablement strategy
Message framework
Up to 3 short explainer video scripts
Up to 3 English explainer videos
Up to 3 Spanish explainer video adaptations
Motion graphics / visual editing
Voiceover direction
Email usage recommendations
Final web-ready exports
One revision round
This is a focused project investment rather than a monthly production commitment. The goal is to give the Equity Smith team a practical first step: validate the message, educate prospects, create better outbound conversations, and determine whether ongoing video production should follow.
09
If the Sprint creates traction
We can scale the system.
Optional Follow-On: VID Supply
If the Sprint creates strong early traction, the natural next step would be a monthly VID Supply plan to continue producing sales, education, and outreach video assets.
Additional objection-handling videos
Founder or banker-led personal outreach videos
Market-specific explainer videos for Colombia, Brazil, and future regions
Deal-specific investor education content
Short clips for LinkedIn, email, and sales follow-up
Monthly campaign support
Starting investment depends on volume and channel needs.
10
Why this approach works
The market doesn't need more generic content.
It needs a clear, credible explanation of why tokenization is legitimate, useful, and timely — especially for asset owners who are used to slow banks, high rates, and traditional financing structures.
Validate the message
Educate prospects
Create better outbound conversations
Build sales assets your team can reuse
Prove whether video can generate qualified deal flow before committing to ongoing production
11
Ready to move forward?
Next steps
01
Review the Sprint
We'll confirm fit and questions on Wednesday
02
Sign the service agreement
Sent immediately after approval
03
Complete the $4,500 initial deposit
Holds your production start date
04
Schedule kickoff with the VID team
Messaging and scripts begin immediately after
12
Ready when you are
Review & approve this proposal
By approving this proposal, Equity Smith confirms the scope, investment, and next steps for the Tokenization Sales Enablement Sprint.
This approval confirms your intent to move forward with the Tokenization Sales Enablement Sprint as scoped. It is not a substitute for the formal service agreement, which VID will send next.
✓ Proposal approved.
Proposal approval recorded on this page. A confirmation email to Dallin should have opened automatically — please send it (or reply directly) to confirm, and VID will send the service agreement and initial deposit invoice. Approved by , — .